What’s Seven South?

As someone with a nostalgic soul, it only made sense for me to build a brand that would pull on your heartstrings. For as long as I can remember, heading down the shore was my favorite pastime. Our family would spend all day on the sand without venturing back to the house until the sun was setting. We would bring lunches, and sometimes my mom and aunt would head up to the house and bring back dinners. We could come and go as we pleased, but we always decided to stay. We would throw a sweatshirt on over our bathing suit and watch the sun go down.

As we grew older, those evenings brought sneaking out to head back to the beach. We would sit in the lifeguard stands with old sweatshirts on to fight the warm winds, laughing for hours.

Since moving away from New Jersey, and only getting to head down to Exit 7 on the Parkway when I have time off, I cherish that feeling of going “home.” You know how the sand will feel beneath your feet and the smell that will engulf you as you cross the bridge. You know exactly which house the sun will set behind along the bay as you watch from your porch. The nostalgia you feel for all the summer nights that came before this one.

That feeling brings us here, to Seven South.  A cherished Parkway exit, but also so much more than that. I’ve created this brand to remind you of your version of Seven South — those days long ago but also the ones ahead. Is yours down the shore too? Or is your seven south hometown bonfire nights? Maybe a Friday night football game cheering on your home team, or cozying up by the fire after a day of skiing. Wherever your nostalgia takes you, Seven South will be there.